GoSwiftHow to move your regular customers off the delivery apps.
Your regular customers already know where you are. Every time they order through an app, you pay about 30% to reach someone who would have ordered from you anyway. Here is how to bring them back to your own ordering, step by step.
1. Turn on your own online ordering
Toast, Square and Clover all include online ordering. Make sure it’s on, the menu matches, and delivery is enabled. Connect GoSwift so every delivery order goes to a courier automatically, for a flat fee instead of a percentage.
2. Point Google to it
Many customers search your name on Google first. Set the Order online link on your Google Business Profile to your own ordering site, so the first button they see sends the order to you, not an app.
3. Put a card in every app order
A small card in each app bag, “Order direct next time and get a free drink,” with a QR code to your ordering site, is the simplest way to reach the customers the app hides from you. Make free order-direct cards in a minute.
4. Give them a reason
A direct-order perk only you can offer, like a free side, a lower delivery fee or a loyalty reward, makes the switch easy. You can afford it: on a $40 order, the commission you save is about $12.
5. Keep the apps for new customers
You don’t need to leave the apps. Use them to be discovered, and move the people who come back. The Direct Growth program gives you every piece of this for free.
Quick answers
Do I have to leave DoorDash or Uber Eats to use GoSwift?
No. Many restaurants keep the apps for new customers and move their regular customers to their own ordering site, where GoSwift delivers for a flat fee.
What is Direct Growth?
A free GoSwift program that helps restaurants move regular customers from the apps to their own ordering site, with order-direct cards, a direct-order perk and Google’s Order online button.
More from GoSwift
What delivery apps really cost New York restaurants.
Delivery apps take about 30% of every order. Here is the math on what that costs an NYC restaurant, and how flat-fee delivery from your own ordering site compares.
BakeriesSame-day cake delivery in NYC, without the ruined cakes.
How NYC bakeries deliver cakes, cupcakes and gift boxes the same day: car-only couriers, scheduled pickups, booking a whole week at once, and what it costs.
Restaurants & caterersA backup courier for your catering orders, 24/7.
When your usual delivery provider can’t cover a catering order, GoSwift can: early-morning pickups, car delivery for trays and multi-bag orders, pay as you go across NYC.
Ready when you are.
Every path takes about two minutes, with no sales call. Questions? info@goswifthq.com · (646) 455-7947.